
You will see big changes in swimwear next year. The swimwear industry is changing quickly. New trends focus on sustainability, technology, and inclusivity. You will see more eco-friendly fabrics. These include recycled nylon and organic cotton. Brands now offer more sizes. There are also custom swimwear manufacturer options. Look at these swimwear features you might like:
Multifunctional swimwear gives comfort and versatility
High-performance fabrics have UV protection and dry fast
Personalization helps you get a perfect fit
These changes help brands and shoppers. They make it easier to find swimwear that fits more needs.
Key Takeaways
Sustainability is very important for swimwear in 2025. Pick eco-friendly fabrics like recycled nylon and organic cotton. These choices help protect the planet.
Technology makes swimwear more comfortable and better to wear. Find high-tech fabrics that dry fast and block UV rays.
Inclusivity is important. Brands now have more sizes and styles. This helps everyone find a swimsuit that fits and looks good.
Customization is becoming more popular. Choose personalized swimwear for a perfect fit. You can also show your own style.
Virtual try-ons make shopping much easier. Use this tool to see how a swimsuit fits before you buy it. This helps lower returns and makes shopping better.
Swimwear Trends for 2025
The swimwear industry will get bigger in 2025. In 2023, the global swimwear market was worth $21.4 billion. Experts think it will reach $33.8 billion by 2032. This shows people like new swimsuit styles and designs. You want more from your bikini and swimwear. Brands listen and bring new clothing manufacturing trends each season. Here are the top swimwear trends for 2025. These trends shape the bikini market and change how you shop.
Sustainability
Sustainability is very important for swimwear in 2025. You care about the planet, and brands know this. They use eco-friendly materials and recycled fabrics. Some bikinis use ECONYL Regenerated Nylon. This comes from old fishing nets and nylon waste. Other brands use REPREVE Recycled Polyester. It is made from plastic bottles. Some brands use plant-based polyamides like EVO by Fulgar. These choices help make swimwear greener. You will see circular fashion ideas too. These include take-back programs and upcycling. These steps help cut down on waste. They keep the bikini market fresh and responsible.
Tip: Picking a sustainable bikini helps protect the oceans. You also support better clothing manufacturing trends.
Technology
Technology is changing swimwear a lot. You want comfort, style, and good performance. Brands use high-tech fabrics that dry fast and block UV rays. You will see more swimsuits that resist chlorine and protect from UV rays. Some swimsuits have wearable tech to track your swim performance. The bikini market now has smart textiles. These can check UV exposure and body temperature. Some fabrics can make energy for small devices. These new ideas make swimsuit trends more fun and useful.
Feature | Description |
---|---|
Smart textiles | Fabrics that track UV exposure and body temperature. They give you feedback right away. |
Performance tracking | Swimsuits that check heart rate, stroke rate, and calories burned while you swim. |
Energy-generating fabrics | Materials that can power devices. They mix fashion and function. |
You will also see new digital tools for shopping. Virtual try-ons let you see how a bikini fits before you buy. This makes shopping easier and more fun.
Inclusivity
Inclusivity is a big part of swimwear trends for 2025. You want to feel good in your bikini, no matter your size or shape. Brands now offer more sizes and styles for everyone. The bikini market grows as more people find designs they like. Miami Swim Week 2025 showed models of all shapes, skin colors, and gender identities. This change challenges old beauty standards. It makes swimwear more welcoming.
Brands like OUTFAIR focus on LGBTQ+ inclusivity with special fits and styles.
Many brands support body positivity. They want you to feel great in your skin.
A 2023 survey found 56% of shoppers want inclusive sizing. Another study showed 68% of online shoppers like brands with customization options.
More brands will join this movement. The bikini market now celebrates every body. Swimsuit trends are more diverse and empowering.
Note: Choosing inclusive swimwear helps bring positive change. You help everyone feel confident at the beach or pool.
Sustainable Swimwear

Recycled Fabrics
You want swimwear that looks nice and helps the earth. In 2025, recycled fabrics are very popular for swimwear. These materials give you comfort and style. They also help the environment. Here are some top recycled fabrics you will see in new swimwear:
Econyl: This fabric is made from old fishing nets, carpets, and nylon waste. It keeps trash out of landfills and oceans.
Repreve: Brands make this fabric from used plastic bottles. It is strong, lasts a long time, and feels soft.
Recycled Polyester: This material uses only recycled polyester from old clothes and bottles. It is great for bright swimwear that resists chlorine and sunscreen.
You might ask if these fabrics work as well as regular ones. The answer is yes! Repreve is just as strong and comfy as regular polyester. It even saves water, lowers pollution, and uses less energy. When you pick swimwear made from recycled fabrics, you help save energy and protect nature.
Tip: Picking eco-friendly materials means you help the planet and get cool designs.
Eco-Friendly Production
You care about how your swimwear is made. Eco-friendly ways to make swimwear are now very important. Brands use new methods to keep you and the earth safe. Look at some top materials and their good points:
Material | Description |
---|---|
ECONYL® | Made from recycled nylon, keeps waste out of landfills, and can be recycled again. |
Organic Fabrics | Break down naturally and are made without bad chemicals. |
Recycled Fabrics | Use less water, energy, and chemicals to make. |
Bamboo | Grows quickly, breaks down easily, and feels soft on your skin. |
Hemp | Needs less water and fewer pesticides, so it is a smart eco-friendly choice. |
Many brands now follow rules like GOTS, Bluesign, and OEKO-TEX. These labels show your swimwear is safe and eco-friendly. When you pick sustainable swimwear, you help cut pollution and support fair factories. Old swimwear often uses materials that hurt the earth. Eco-friendly ways use recycled plastics and organic cotton, which lowers pollution and helps workers too.
You can enjoy new styles with sustainable materials. Now, you can look good, feel good, and help the earth at the same time.
Technology in Swimwear

High-Tech Fabrics
You want swimwear that feels good, lasts long, and looks great. In 2025, high-tech fabrics change how you experience swimwear. These new materials help you swim better and keep your suit looking new. Check out some of the latest innovations:
Innovation Type | Description and Benefits |
---|---|
Use ECONYL and REPREVE for eco-friendly swimwear that is strong and helps reduce waste. | |
Smart Textiles | Fabrics with sensors track your performance and health, making swimming more fun. |
Advanced Fabrics | Quick-drying, UV protection, and anti-chlorine features keep your swimwear fresh longer. |
You see brands using mechanical stretch fibers instead of elastane. Decathlon even made recyclable swimsuits with this method. Stay Wild created a circular swimsuit with no elastane at all. Sportswear companies now use Lycra’s T400 fiber, which makes recycling easier. These new designs help the planet and give you more choices.
High-tech fabrics also boost your comfort and performance. Here’s what you get:
Moisture-wicking keeps you dry and comfy.
Stretchability lets you move freely.
Chlorine resistance helps your swimwear last longer.
UV protection shields your skin from the sun.
You find polyester, nylon, and polyurethane in many new designs. Polyester dries fast and keeps its shape. Nylon feels soft and flexible. Polyurethane gives a snug fit and supports your muscles. These materials work together to make swimwear that fits your needs.
Virtual Try-Ons
Shopping for swimwear online can feel tricky. You might wonder if a suit will fit or look good on you. Virtual try-on technology solves this problem. In 2025, more brands use these tools to help you shop with confidence.
The virtual try-on market is growing fast. It could reach $12.17 billion in 2025.
More people shop online, and brands invest in better virtual try-on tools.
Virtual try-ons let you see how different designs look on your body before you buy.
Google’s AI ‘Try-On’ feature lets you see yourself in new swimwear. This helps you pick the right size and style. Brands like TA3 Swim use 3DLook’s YourFit technology. After using it, their size-related return rate dropped by 76%. Almost half of shoppers who tried YourFit made a purchase. Most chose the size the tool suggested. Bracketing returns dropped to just 2%.
“We’re helping consumers answer those two questions they have when they’re trying to buy something online, which is, ‘I wonder what size I should buy?’ and ‘I wonder what this is going to look like on me?’” — Whitney Cathcart, Co-founder and Chief Commercial Officer at 3DLOOK.
Virtual try-ons make shopping for new designs easier and more fun. You get less stress and more satisfaction. This technology shapes the future of swimwear trends and helps you find the perfect fit every time.
Inclusivity in Swimwear Industry
Size Diversity
You want to feel good in your bikini, no matter your size. In 2025, the bikini market cares a lot about size diversity. Brands now make more sizes for every body type. You see more full-coverage suits like skirted swimsuits and swim shorts. Some swimsuits have drawstrings or adjustable straps. These help you get a better fit for your shape.
Brands now make more sizes for all body types.
You can find full-coverage and adjustable swimsuits in new collections.
Companies that offer more sizes get 40% repeat buyers and bigger orders.
When you shop, you see more size choices. This makes you trust brands more. You feel important in the bikini market. Brands with many sizes get more shoppers and grow faster. You have more options, and brands get loyal fans.
Tip: When you buy from brands with many sizes, you help make swimwear better for everyone.
Body Positivity
Body positivity changes how you feel in a bikini. The bikini market now celebrates every shape and size. Swimwear in 2025 does not follow old beauty rules. Brands use models of different sizes, races, ages, and abilities. This shows real people and real stories.
Brands show comfort and inclusivity in their ads.
You see real photos and honest ads that connect with shoppers.
Companies help plus-size women and get more sales and loyal customers.
Summersalt grew a lot by supporting body positivity and more sizes. Their sales doubled in 2019 and grew eight times in 2021. You want realness, and brands listen. The bikini market now shows that being yourself is cool. You get swimwear that fits your style and who you are.
Note: When you pick a bikini that supports body positivity, you help change the bikini market. You help others feel good and support self-expression.
Bikini Market Trends | What You Get |
---|---|
Inclusive sizing | More choices and better fit |
Body positivity | Real models and honest ads |
Self-expression | Swimwear that matches your vibe |
Custom Swimwear Manufacturer Insights
Personalization
You want swimwear that feels special for you. Custom swimwear manufacturers give you lots of choices now. You can pick the style, color, and fit you like best. This change means you get bikinis, one-piece swimsuits, rash guards, and active swimwear for yoga, surfing, or swimming. There are more customizable swimwear options than before. You do not have to wear a suit that does not fit your body or style.
Custom swimwear manufacturers use sustainable fabrics. These include recycled nylon, biodegradable elastane, and eco-dyes. You help the planet when you pick these materials. Tech makes shopping easier too. You can use 3D fitting and virtual sampling. These tools show how your suit will look and feel before you buy. You save time and avoid returns.
Brands now offer inclusive sizing. You find suits for every body type. Customization lets you change the fit, so you feel confident at the beach or pool. You can choose unique prints and patterns to show your style. The swimwear industry listens to you and gives you more control.
Tip: Picking customizable swimwear means you support brands that care about you and the earth.
Here’s what you get from custom swimwear manufacturers:
More styles and fits for every activity
Eco-friendly materials that protect nature
Tech tools for better shopping and fitting
Sizing options for every body shape
Custom swimwear manufacturers help brands stand out. You get swimwear that fits your life. Brands get loyal fans. The swimwear industry grows stronger when everyone feels included.
On-Demand Production
You want your swimwear fast and new. On-demand and custom manufacturing changes how brands make and sell suits. Custom swimwear manufacturers use print on demand (POD) technology. Your suit is made only when you order it. This helps avoid extra inventory and cuts down on waste. Small businesses like this because they can offer creative designs without worrying about unsold products.
All Over Print (AOP) technology lets you pick bright patterns that cover the whole suit. You get endless creative choices. POD technology helps brands react quickly to new trends. You see seasonal products and limited edition items appear fast. This keeps brands competitive in the swimwear industry.
Here’s how on-demand and custom manufacturing helps:
Brands make only what you order, so there’s less waste
You get unique designs made for your style
POD systems grow or shrink based on demand
Brands manage inventory better and avoid making too much
Custom swimwear manufacturers make it easy for you to get the suit you want. You help the environment by reducing waste. Brands save money and stay creative. The swimwear industry gets better with this smart way.
Benefit | What It Means for You and Brands |
---|---|
Less waste | You support eco-friendly practices |
Unique designs | You wear swimwear that matches your style |
Fast production | You get your suit quickly |
Flexible inventory | Brands offer more choices and stay agile |
Note: On-demand and custom manufacturing gives you more power. You help shape the swimwear industry with every order.
Custom swimwear manufacturers lead in personalization and on-demand production. You get swimwear that fits your needs, your values, and your style. The swimwear industry grows with you at the center.
Functional Swimwear
Comfort
You want swimwear that feels good all day. Comfort matters most when you pick a suit for swimming, surfing, or relaxing by the pool. Designers now focus on features that help you move easily and feel confident. You see higher necklines and longer sleeves. These give you more coverage and protect your skin from the sun. Swim dresses and skirts offer extra coverage over your hips and thighs. You get lightweight, quick-drying materials that keep you comfortable during water activities.
Here are some features you will love in functional swimwear:
Higher necklines and longer sleeves for more coverage.
Swim dresses and skirts for extra comfort.
Lightweight, quick-drying fabrics for easy movement.
You also want a suit that fits well. Wide straps and racerback designs give you support for dynamic movements. Seamless or flat-seamed designs reduce friction and irritation. You get enough stretch for breathing and moving freely. These details improve the functionality of your swimwear and make every swim more enjoyable.
Tip: Look for swimwear with soft fabrics and smart designs. You will feel comfortable and ready for any activity.
Versatility
You need swimwear that works for more than just swimming. Versatility is a big trend in 2025. Designers create suits that you can wear at the beach, pool, or even out with friends. Bold patterns and innovative styling make your suit stand out. Multifunctional pieces transition from water to everyday wear. You can pair bikini tops with shorts or skirts for a casual look.
Cover-ups now come in styles you can wear for different occasions. Vibrant colors and retro-inspired designs add fun and adaptability to your wardrobe. You get more use from each piece, which boosts the functionality of your swimwear.
Versatile swimwear lets you mix and match for new looks.
Bikini tops work with casual outfits.
Cover-ups fit many events, from beach days to lunch dates.
Note: Choose swimwear that fits your lifestyle. You will enjoy more options and get the most out of every piece.
Key Insights from the 2025 Swimwear Landscape
Market Growth
The swimwear industry gets bigger every year. People want new styles and more comfort. Many brands now offer fresh designs and smart features. More shoppers look for bikinis that fit their lifestyle. Eco-friendly swimwear and custom fits attract lots of buyers.
Here are some important things about swimwear in 2025:
More brands sell unique bikini styles.
Many shoppers pick sustainable swimwear first.
Technology helps brands make better fits and faster suits.
You want choices that match what you need. The swimwear market gives you more options and better quality. New trends come out every season. Brands work hard to give you what you want.
Year | Swimwear Market Value | Bikini Demand |
---|---|---|
2023 | $21.4 Billion | High |
2025 | Growing Fast | Even Higher |
Tip: Look for new bikini launches and special swimwear. You might find a suit you love!
Consumer Preferences
You care about how your bikini looks and feels. You want swimwear that fits your body and shows your style. Brands listen and offer more sizes, colors, and patterns. You see swimwear made from recycled materials and smart fabrics. You can even try on bikinis online before you buy.
Some important things about swimwear in 2025 show you want:
Custom bikini designs that match your personality
Swimwear with comfort and versatility
Eco-friendly choices that help the planet
You like brands that support body positivity and inclusivity. You want to feel good in your bikini, no matter your size or shape. You also look for swimwear that works for swimming and relaxing at the beach.
Note: Your feedback helps brands make better bikinis and more choices for everyone.
Big changes are coming to swimwear in 2025. Brands can use these new trends to grow and connect with you. Here are some smart ideas:
Trend/Insight | What Brands and Makers Can Do |
---|---|
Competitive swimming | Make suits for athletes who need top performance. |
Health consciousness | Create swimwear that helps people feel healthy. |
Tech advancements | Use new materials for more comfort and style. |
Sustainable materials | Pick eco-friendly fabrics to get green shoppers. |
Personalization | Give custom choices for every person’s taste. |
E-commerce expansion | Build good online stores to reach more buyers. |
Inclusivity in design | Add more sizes so everyone can find a suit. |
You want swimwear for sports and relaxing.
Special collections and celebrity styles make shopping fun.
You help change the future by choosing brands that care about the earth and people.
Try new styles and support brands that like new ideas and include everyone.
FAQ
What makes swimwear sustainable in 2025?
You see brands use recycled fabrics like ECONYL and REPREVE. They choose eco-friendly dyes and follow green production methods. You help the planet when you pick these suits.
Tip: Look for labels like OEKO-TEX or GOTS for extra peace of mind.
How do virtual try-ons work for swimwear?
You upload a photo or use your device’s camera. The tool shows how a swimsuit fits your body. You see the style and size before you buy.
Saves time
Reduces returns
Makes shopping fun
Can you find swimwear for all body types?
You find more sizes and styles than ever. Brands offer suits for every shape, from petite to plus-size. Adjustable straps and custom fits help you feel confident.
Size Range | Features |
---|---|
XS–5X | Adjustable, comfy |
Why choose custom swimwear?
You get a suit that matches your style and fits perfectly. You pick colors, patterns, and features. Custom swimwear lets you express yourself and feel comfortable at the beach or pool.
Note: Custom options help you stand out.
Are high-tech fabrics safe for your skin?
You wear swimwear made with safe, tested materials. Brands use UV-blocking, quick-dry, and chlorine-resistant fabrics. These keep you comfortable and protect your skin.
No harsh chemicals
Soft and breathable
Great for sensitive skin